Poland, Czech Republic.
Dynasty Stomatology
Healthcare / dental clinic network.
Website redesign and SEO preparation on WordPress: new structure (“Service / Doctor / Branch” templates), local pages;rnpreparation for online booking.
- Modern UX/UI
- SEO-driven structure
- Template-based architecture
- Consistent CTAs
4
languages: RU, UKR, EN, PL
2
countries: Poland and Czech Republic
Client objectives
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Redesign an outdated website into a modern, premium visual identity with a unified design system.
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Rebuild information architecture.
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Perform deep SEO optimization and prepare the website for scalable growth.
Solutions
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Redesign u0026 unified style
- We conducted a UX audit, simplifying the booking journey.
- Created a unified design system: colors, typography, buttons, cards.
- Responsive layout, subtle animations, improved readability.
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New structure
- Users can reach a service or doctor page in 2–3 clicks
- Standard templates: “Service”, “Doctor”, “Branch”, “Pricing”, “FAQ”, “Case studies”.
- Consistent CTAs “Book appointment”, logical internal linking.
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SEO foundation
- Keyword mapping → simplified content plan for services and FAQs.
- Technical optimization: fast loading, clean URLs, sitemap/robots, redirects.
- Structured data (clinic, doctors, FAQ), local landing pages, GA4 and conversion tracking.
Scalability
Built on WordPress using modular blocks and staging environment for safe deployments.rn
Before
After
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UX audit
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Consistent design system
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Booking in 2–3 clicks
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Full redesign and template page development
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SEO setup
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