Poland, Czech Republic.
Dynasty Stomatology
Healthcare / dental clinic network.
Website redesign and SEO preparation on WordPress: new structure (“Service / Doctor / Branch” templates), local pages; preparation for online booking.
- Modern UX/UI
- SEO-driven structure
- Template-based architecture
- Consistent CTAs
4
languages: RU, UKR, EN, PL
2
countries: Poland and Czech Republic
Client objectives
-
Redesign an outdated website into a modern, premium visual identity with a unified design system.
-
Rebuild information architecture.
-
Perform deep SEO optimization and prepare the website for scalable growth.
Solutions
-
Redesign & unified style
- We conducted a UX audit, simplifying the booking journey.
- Created a unified design system: colors, typography, buttons, cards.
- Responsive layout, subtle animations, improved readability.
-
New structure
- Users can reach a service or doctor page in 2–3 clicks
- Standard templates: “Service”, “Doctor”, “Branch”, “Pricing”, “FAQ”, “Case studies”.
- Consistent CTAs “Book appointment”, logical internal linking.
-
SEO foundation
- Keyword mapping → simplified content plan for services and FAQs.
- Technical optimization: fast loading, clean URLs, sitemap/robots, redirects.
- Structured data (clinic, doctors, FAQ), local landing pages, GA4 and conversion tracking.
Scalability
readiness
Built on WordPress using modular blocks and staging environment for safe deployments.
Before
After
-
UX audit
-
Consistent design system
-
Booking in 2–3 clicks
-
Full redesign and template page development
-
SEO setup
