Ewa Gifts

B2B promotional products.

Headless e-commerce for B2B: an online store built with Next.js / Node.js + WordPress (headless CMS).

SPA navigation
asynchronous import
catalog filters

20.000+

SKUs

7

suppliers

Client objectives

Improve website speed for both customers and managers handling orders
Update the design and UX to modern standards and enable convenient search across 20,000+ products.
Ensure scalability: easy integration of new suppliers and expansion of the product range.

Solutions

Architecture
- Headless CMS: content in WordPress, frontend on Next.js / Node.js;
- component-based content loading and SPA navigation for high performance.
Import and updates
- Asynchronous catalog loading: products are imported in parallel — errors do not block the entire process;
- nightly updates of prices and stock from 7 suppliers.
Reliability and performance
- Load separation across servers: database, import algorithms, and frontend — on separate instances.
UX/UI
- Full redesign, user-friendly filters and navigation, fast path to adding items to the cart.

Scalability
readiness

Scalable import scheme, ability to connect new suppliers / categories; headless architecture for further integrations (search, recommendations, marketing automation).