All Poland.

Ivroxe

Beauty / massage salon network.

A unified system of 7 salon websites on WordPress with multilingual support, online payments, and a custom booking system.

  • Custom booking system
  • Unified management system
  • Przelewy24 integration

7

websites in one ecosystem

4

languages: RU / PL / UA / EN

Client objectives

  • Migrate from Tilda to WordPress, ensuring high performance and scalability.

  • Merge 7 websites/locations within a single ecosystem with separated financial flows per salon.

  • Implement multilingual support (RU/PL/UA) and user-friendly navigation across cities.

  • Enable online payments for services and gift vouchers.

  • Reduce dependency on Booksy by building a proprietary booking system.

Solutions

  • Multisite architecture

    • Implemented WordPress multisite: unified user interface with separate sites/accounts per location;
    • city/location routing system.
  • Multilingual setup

    • WPML implementation;
    • language switcher RU/PL/UA/EN;
    • fully localized content and UI.
  • Online payments

    • Przelewy24 (P24) integration with BLIK, Apple Pay, Google Pay;
    • revenue split per salon account.
  • Custom booking system

    • proprietary module: service, specialist, date/time selection;
    • reducing dependency on Booksy and lowering costs

Scalability
readiness

Modular WordPress architecture, ready for expansion to new locations/services; gift card support; foundation for loyalty and marketing systems.

  • Custom booking functionality
  • Multisite: 7 locations in one admin panel
  • Multilingual support with full localization
  • Przelewy24 payment integration
  • Gift certificates

Integrations / Tech stack

Project team:

  • 2

    developers
  • 1

    frontend developer
  • 1

    designer
  • 1

    project manager
  • 1

    QA tester
  • 1

    SEO specialist
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