oloi.cy
Complete UI/UX unification, custom WordPress theme migration, dynamic ad engine, and Telegram-based editorial workflow automation for the OLOI.CY media portal in 4 weeks.
- WordPress
- Custom Theme
- Telegram API
- UI/UX Design
- Figma
- Media Platform
- AdTech
- Publishing Automation
4
weeks — Total overhaul timeframe
100%
custom — Tailored WordPress theme architecture
CLIENT CHALLENGES
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Legacy page builder overhead. The existing WordPress setup relied on an outdated page builder, creating severe code bloat, slow page loading, and complex portal maintenance.
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Need for automated editorial workflows. The editorial team required a flexible, automated content intake framework to streamline journalist submissions and speed up breaking news delivery.
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Inflexible monetization capabilities. Standard ad plugin features lacked granular controls for scheduling banner intervals, format variants, and section-specific targeting across portal pages.
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Visual fragmentation. The lack of a centralized design framework resulted in inconsistent typography, font scales, and mismatched color schemes across different sections of the portal.
OUR SOLUTION
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Design System Unification & UI Modernization
- We created a clean, modern visual identity for OLOI.CY by designing a cohesive design system in Figma.
- We standardized all typographic hierarchies, color palettes, and component layouts across every page. This established a polished, high-readability aesthetic tailored for a high-traffic news and publishing portal.
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Custom WordPress Theme Engineering
- We completely purged the legacy WordPress editor and migrated the entire site to a proprietary, lightweight custom WordPress theme.
- This structural refactoring eliminated code redundancy, optimized asset delivery, reduced database query load, and vastly simplified long-term platform maintenance for the development team.
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Telegram-Driven News Automation System
- We built a custom publishing intake pipeline powered by a dedicated Telegram bot integrated with the WordPress backend. Journalists submit drafted stories and media assets directly via Telegram.
- The news item enters a streamlined queue in the WordPress admin panel for moderation and automatically publishes to the assigned category upon approval.
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Dynamic Ad Engine Infrastructure
- We engineered a flexible, high-performance banner ad management engine. Platform managers can deploy diverse ad formats across specific portal categories with custom display intervals and dynamic rotation logic. This granular control maximizes ad viewability without compromising site speed or user experience.
SCALABILITY
The custom-built WordPress architecture establishes a resilient foundation for long-term media expansion. The streamlined codebase allows OLOI.CY to scale server resources efficiently during sudden breaking-news traffic spikes. The modular ad engine and unified UI components enable seamless integration of new content verticals, subdomains, and custom sponsorship placements without structural re-engineering.
RESULTS
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Full platform delivery in 4 weeks. Transitioned from legacy technical debt to a modern, automated media portal within one month.
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Streamlined news publishing. Automated the news intake process via Telegram, drastically reducing the time required to push breaking stories live.
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Advanced ad inventory control. Empowered the client with precise banner scheduling, custom display intervals, and section-level targeting to boost ad revenue.
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Zero editor bloat. Replaced heavy page builders with a clean, high-performance custom WordPress codebase for effortless long-term portal maintenance.
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Consistent visual identity. Consolidated all portal pages under a scalable design system, significantly improving content readability and user engagement.
Tech stack
Timeline and Team
4 weeks
total
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In-house team4 people1 Tech Lead, 1 Senior Developer, 1 UI/UX Designer, 1 PM
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