Poland, Warsaw
PLATINUM
Beauty — Eyelash and eyebrow products.
E-commerce redesign on WordPress + WooCommerce with multilingual support, payments (BLIK / Apple Pay / Google Pay / cards), recommendations, and a blog.
- Apple Pay
- Google Pay
- BLIK
- Visa
- Mastercard
- GLS
5
languages
6
payment methods
Client objectives
-
Update the outdated website and visual style, increase conversion and shopping convenience.
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Adapt the store to the Polish market: multilingual support PL / EN / RU and international delivery.
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Enhance the catalog and product page: variations, filters, reviews, recommendation blocks.
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Prepare content pages: About brand, Loyalty program, Brand ambassador, Blog.
Solutions
-
UI/UX design
- A modern, clean color palette and grid system, “Bestseller/NEW” showcases, social feed, subscription form;
- mobile-first.
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Catalog and product pag
- filters and sorting;
- variations (curl / thickness / length / color), rating and reviews;
- “Notify when available”;
- “Best for you” and “Related products” blocks.
-
Multilingual support and markets
- language switcher PL / EN / RU / DE / UKR;
- content localization;
- prices in PLN.
-
Payment and delivery
- Integrated payments: Apple Pay / Google Pay, BLIK, PayPal, Visa / Mastercard cards; GLS delivery;
- “Delivery and payment” info section.
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Content and retention
- Blog and article pages, “About brand”, “Loyalty program”, “Brand ambassador” pages;
- review blocks.
Scalability
readiness
Scalability of SKUs and categories, promo blocks / campaigns, SEO growth through the blog, integrations with email and remarketing.
Before
After
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Catalog and product page
-
Multilingual: PL / EN / RU / DE / UKR
-
Payment and delivery
-
Content and retention
-
Reviews and recommendations
Integrations / Tech stack
Project team:
-
1
developer -
1
front-end developer -
2
designers -
1
project manager -
1
QA tester -
1
SEO specialist
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