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PLATINUM
Poland, Warsaw

PLATINUM

Beauty — Eyelash and eyebrow products.

E-commerce redesign on WordPress + WooCommerce with multilingual support, payments (BLIK / Apple Pay / Google Pay / cards), recommendations, and a blog.

  • Apple Pay
  • Google Pay
  • BLIK
  • Visa
  • Mastercard
  • GLS

5

languages

6

payment methods

PLATINUM

Client objectives

  • Update the outdated website and visual style, increase conversion and shopping convenience.

  • Adapt the store to the Polish market: multilingual support PL / EN / RU and international delivery.

  • Enhance the catalog and product page: variations, filters, reviews, recommendation blocks.

  • Prepare content pages: About brand, Loyalty program, Brand ambassador, Blog.

Solutions

  • UI/UX design

    UI/UX design

    • A modern, clean color palette and grid system, “Bestseller/NEW” showcases, social feed, subscription form;
    • mobile-first.
  • Catalog and product pag

    Catalog and product pag

    • filters and sorting;
    • variations (curl / thickness / length / color), rating and reviews;
    • “Notify when available”;
    • “Best for you” and “Related products” blocks.
  • Multilingual support and markets

    Multilingual support and markets

    • language switcher PL / EN / RU / DE / UKR;
    • content localization;
    • prices in PLN.
  • Payment and delivery

    Payment and delivery

    • Integrated payments: Apple Pay / Google Pay, BLIK, PayPal, Visa / Mastercard cards; GLS delivery;
    • “Delivery and payment” info section.
  • Content and retention

    Content and retention

    • Blog and article pages, “About brand”, “Loyalty program”, “Brand ambassador” pages;
    • review blocks.

Scalability
readiness

Scalability of SKUs and categories, promo blocks / campaigns, SEO growth through the blog, integrations with email and remarketing.

Before

Before

After

After
  • Catalog and product page Catalog and product page
  • Multilingual: PL / EN / RU / DE / UKR Multilingual: PL / EN / RU / DE / UKR
  • Payment and delivery Payment and delivery
  • Content and retention Content and retention
  • Reviews and recommendations Reviews and recommendations

Integrations / Tech stack

Project team:

  • 1

    developer
  • 1

    front-end developer
  • 2

    designers
  • 1

    project manager
  • 1

    QA tester
  • 1

    SEO specialist
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