Poland, Warsaw
Studio Gladkosci
Full-brand launch for a Warsaw electro-epilation studio — inclusive AI visuals, Altegio booking integration, and identity built from scratch.
- WordPress
- WPML
- Altegio
- Landing Page
- beauty & wellness
- online booking
- branding
- AI visuals
- inclusive design
- multilingual
- web design
- Warsaw
30+
inclusive AI visuals
6
weeks — zero to live site
CLIENT CHALLENGES
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Manual booking via messengers – Appointments were confirmed through direct messages — each booking required back-and-forth, consuming time the studio couldn't spare at launch.
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No central information hub – Clients repeatedly asked the same pre-service questions. Without a single public source, the owner answered every inquiry individually.
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Zero content at launch – The studio started without photos or copy. Prior workplace restrictions blocked use of existing visuals, leaving the site with nothing to communicate from.
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Opaque pricing structure – Potential clients couldn't determine what drove price differences across services, creating hesitation before booking.
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No brand identity – The business launched with a name and a rough logo concept — no color palette, typography, or visual direction existed.
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No scalable site architecture – The site needed to support team growth and new service lines without requiring a structural rebuild.
OUR SOLUTION
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Altegio Booking Integration
- Embedded a customized Altegio widget into the site, letting clients select a service, date, and time without calling or messaging.
- Localized the full booking flow into 3 languages (Polish, Russian, English), removing friction for Warsaw's international client base.
- Structured the landing page as an expandable foundation — new pages, services, and team profiles can be added as modules without altering the core architecture.
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Inclusive AI Visual Library
- Generated 30+ photorealistic AI images representing a full spectrum of clients: people with vitiligo, freckles, different nationalities, transgender individuals, and varied gender expressions.
- Positioned the studio visually as a safe, welcoming space — images launched directly into ad campaigns, eliminating the need for a photo shoot at go-live.
- Wrote all copy from scratch: service descriptions, pricing explanations, qualification blocks, and trust-building content.
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Content Architecture & Pricing Clarity
- Structured every content block around the client's decision path — each section answers a specific objection before it's raised.
- Presented pricing with transparent factor breakdowns, reducing repeat inquiries about cost.
- Formatted qualification, certification, and specialization data for fast scanning and immediate credibility.
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Brand Identity & CMS Handover
- Developed full visual identity from scratch: typography system, color palette, visual communication principles, and brand usage guidelines.
- Delivered a social media starter kit — LinkedIn and Facebook covers plus a PDF asset library ready for marketing use.
- Configured WordPress so the owner can independently update services, prices, and content without developer involvement.
SCALABILITY
The site architecture supports expansion without a rebuild. New service categories, team members, and languages plug in as modules. The brand system and AI visual library extend directly into social and paid campaigns as the business grows. A future CRM connection or marketing automation layer can be added without structural changes to the existing stack.
RESULTS
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Clients book any service in 3 languages independently — no calls, no back-and-forth messages required.
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30+ inclusive AI visuals launched simultaneously on the website and in ad campaigns, removing the photo shoot bottleneck at launch.
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The studio owner updates services, prices, and content without developer involvement — full operational independence from day one.
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Studio Gladkosci entered the Warsaw market with a complete digital package: brand identity, booking infrastructure, visual library, and site architecture — all delivered in 6 weeks.
Tech stack
TIMELINE & TEAM
6 weeks
project implementation timeline
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In-house team4 people1 frontend developer / 1 backend developer / 1 designer (brand & UI) / 1 PM