WattBack
Website for a Solar Panel Installation Company
WattBack installs solar panels in Cyprus. The client was dissatisfied with the previous website built by freelancers, so we created a new one: clean, clear, and aligned with the brand identity using orange accents. At the core of the website is an interactive ROI calculator: visitors immediately see how quickly their investment in solar energy will pay off and can instantly submit an inquiry.
- ROI Calculator
- Bitrix CRM Integration
- Multilingual Support
3
service areas: installation, design, maintenance
2
website languages: Russian and English
CLIENT GOALS
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Replace the freelancer-built website the client was unhappy with with a clean, readable, and polished solution.
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Clearly present the company’s services: panel installation, solar station design, support, and maintenance.
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Provide visitors with a tool to calculate potential benefits: an ROI calculator for solar energy investments.
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Centralize inquiries in one place: forms integrated with CRM and fast communication through WhatsApp.
Problem Solving
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Website Design and Structure
- Created a minimalist and logical interface aligned with the company’s visual identity and orange brand accents.
- Structured the website so visitors immediately understand what the company does.
- Presented services in clear sections: panel installation, station design, support, and maintenance.
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ROI Calculator
- Developed an interactive calculator where visitors enter data and instantly see the financial benefits of installing solar panels.
- Built it with React Bundle, enabling calculations to update instantly without page reloads.
- The calculation results naturally lead users to action: after viewing the numbers, visitors are directed to the inquiry form.
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Leads, Content, and Trust
- Connected dynamic forms with Bitrix CRM and added a quick-contact WhatsApp button so inquiries immediately enter the sales workflow.
- Launched an SEO-optimized blog and news section to improve search visibility.
- Added multilingual support (Russian and English) and a customer review carousel to strengthen trust.
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Project Specifics
- ROI calculator. The calculation logic was carefully designed to ensure accurate and flexible ROI calculations for different input scenarios.
- Bitrix CRM integration. The integration was configured separately to ensure proper inquiry handling and timely notifications.
- GDPR compliance. Data handling and cookie management were implemented according to GDPR requirements from the development stage.
PROJECT
SCALABILITY
The website functions as a sales tool rather than just a company presentation page. The ROI calculator converts interest into inquiries, while forms and WhatsApp direct leads straight into Bitrix CRM. Meanwhile, the SEO blog steadily increases the project’s search visibility. The client received exactly what was missing from the previous version: a clean and polished website that strengthens the company’s reputation and generates leads.
INTEGRATIONS / TECH STACK
TIMELINE AND TEAM
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2
Developers -
1
UI/UX Designer -
1
QA Tester -
1
Content Manager
7 weeks
from February 27 to April 17, 2025 — from project start to delivery.