Yana Lytvynenko

I came into business from development. An engineering degree, a master’s in IT in Warsaw, and my early years spent on websites I coded myself. That’s where I picked up the habit of breaking a problem down to its technical core and relying on data rather than gut feeling.

Then it became clear that on your own you hit a ceiling — and that’s how DigiWay came about. For a long time my area was delivery: the technical department, development processes, deadlines, and quality. It’s still my strong suit — I know the product from the inside, not just from the sales side.

Today I hold the position of CEO and am responsible for the company as a whole: strategy, finances, the team, and client relationships.

A separate topic close to my heart is women in business. I’ve run events where company owners came together to support each other and grow together. DigiWay is a women-owned company, and in 2026 we made the Clutch top list among e-commerce developers in that category.

I write about what I’ve been through myself.

Web development and e-commerce, building delivery processes and managing a technical team, compliance with EU requirements (the AI Act, website accessibility), digital strategy, and scaling IT companies in Poland and the EU.

Architecture of web and e-commerce solutions, managing development and delivery processes, business analysis and requirements work, building and hiring distributed teams, company operations management, strategy sessions and business planning, working with EBRD grant programs.

Engineering degree in Ukraine (2013–2017) ·

Master’s in IT — Polsko-Japońska Akademia Technik Komputerowych (Polish-Japanese Academy of Information Technology), Warsaw (2017–2020) ·

Certified EBRD partner (Advice for Small Businesses, Poland)

WMarketplace Accelerator Program certificate (supported by the U.S. government)